Position Description
Press University of Missouri Press
Category
Marketing and Sales
Title
Sales and Marketing Manager

Description

As the University of Missouri Press consolidates recent successes and is poised for sustainable and long-term growth, we have a unique and exceptional opportunity for a Sales and Marketing Manager. This position reports to the Director of the Press and is a senior member of the Press management team. Acting as a key driver in Press-wide strategic planning, the Sales and Marketing Manager also develops, oversees, and directs all programs and activities in sales, advertising, social media and website presence, direct mail, publicity, and exhibits. The position works collaboratively with Acquisitions and EDP in a collegial atmosphere of mutual support, and coordinates a full-time marketing staff. With oversight and responsibility for the department’s marketing and sales budget, the Sales and Marketing Manager also forecasts sales at all stages, and provides detailed analysis of current and past performance of print and ebook titles.

Position summary and responsibilities:

The marketing manager is a senior management position overseeing all marketing, promotional, and sales activities of the University of Missouri Press, working closely and collaboratively with distributors and sales representatives, authors, customers, colleagues, as well as other partners and stakeholders, and supervises marketing department employees in their areas of responsibility. The marketing manager is responsible for conceiving, developing, documenting, and implementing marketing, sales, and promotional strategies and publicity campaigns to achieve the marketing and sales goals of the university press. Duties include:

  1. Develop, document, communicate and implement marketing, sales, and promotional strategies and publicity campaigns, including print, digital, broadcast, online, social media, and special events;
  1. Work closely and collaborate with the EDP team on design and production of marketing collateral; write press releases, catalog and website copy, advertisements, and other promotional materials;
  1. Research comparable and competitive titles; analyze market size and potential sales; recommend pricing, discounts, and print runs of all titles in marketing and senior management meetings;
  1. Maintain regular communication with and provide prompt response to distributors, retailers, sales representatives, authors, customers, colleagues, and other stakeholders; includes travel as necessary;
  1. Recruit, interview, hire, train, supervise, evaluate, and mentor marketing staff and interns;
  1. Propose annual marketing budget, monitor expenses, and provide sales reports, including forecasts and analysis of post-publication performance as requested by the Director;
  1. Monitor stock levels and determine feasibility and timing of reprints, digital conversions, and new-in-paper titles;
  1. Oversee maintenance and perform updates to databases of titles and all other website content;
  1. Provide planning and logistics for book displays at academic conferences and other meetings as necessary.

Qualifications:

Bachelor’s degree and at least 5 years of experience in marketing and/or sales at a scholarly, professional, association, or commercial publisher.

Demonstrated success in developing effective marketing and sales campaigns for a broad range of publications in multiple fields.

Experience with website and social media management.

Excellent and effective written and oral communication skills to develop productive working relationships with distributors and sales representatives, Press staff, authors, vendors, publishing partners, and customers.

Ability to prioritize multiple and simultaneous projects and tasks and meet deadlines.

Proficiency in Word, Excel, PowerPoint, Outlook, and Acrobat.

To apply for this position, please submit your résumé and cover letter by email to rosenbaumd@missouri.edu to the attention of David Rosenbaum, Director.

E-mail
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Posted
2017-12-14