Position Description
Press Purdue University Press
Category
Marketing and Sales
Title
Marketing and Outreach Specialist

Description

Reporting to the sales and marketing strategic manager of Purdue University Press (PUP) and Scholarly Publishing Services (SPS), the marketing and outreach specialist drives sales, awareness, use, and impact of PUP and SPS products, books, journals, and services. She or he will have a key role in advancing strategic priorities and raising the profile of PUP and SPS on the global stage. The marketing and outreach specialist will be a self-starter capable of meeting deadline-driven projects as an individual as well as a member of a team. He or she will assist in the management of communication accounts, in time taking on select titles or projects as account exec. Core duties will include: planning and executing social media campaigns, planning and executing outreach and exhibits at trade, industry, and academic conferences; identifying new markets, new opportunities, and new audiences while developing and implementing new strategies to engage readers; conducting media research and coordinating strategic communication via any media necessary (social, e-mail, video, traditional and online ads, reviews, etc.). She or he will have opportunities to supervise student workers and engage with external PR consultants. He or she will engage with supervisor to establish, develop, and achieve personal professional development goals and performance milestones; participate in strategic planning; and support, imagine, and execute innovation initiatives across PUP and SPS. She or he will also participate in on-campus outreach, marketing and communication of services and will collaborate with special projects within the division such as HABRI Central, the Journal of Purdue Undergraduate Research (JPUR), and various grant-funded endeavors.

This role will reward creativity, strategic thinking, and enthusiasm and offers self-starters a unique opportunity to join a swiftly growing marketing team of an innovative press that sees publishing differently.

Required qualifications: 

 

  • Bachelor's degree in Marketing, Management, Organizational Leadership, Communications, Humanities, Science, Engineering, or related field.
  • Demonstrated problem solving skills.
  • Demonstrated interest in social media.
  • Ability to manage multiple projects simultaneously.
  • Excellent oral and written communication and presentation skills.
  • Proficiency in Microsoft Word, Excel, Outlook.
  • Experience with Adobe InDesign and Photoshop.
  • Ability to work independently as well as in a team situation
  • A valid US or Canadian driver’s license is necessary for employment in this position.
  • Ability to lift and carry 10-25 pounds frequently and 40 pounds occasionally.

 

Preferred Qualifications: 

 

  • One to two years of social media, communications, or marketing experience.
  • Experience with project management, social media, and online marketing platforms.
  • Proficiency with Adobe InDesign and Photoshop.
  • Clearly defined career goals.
  • Demonstrated interest in publishing/media/communication.
  • Demonstrated aptitude for self-improvement.
  • Demonstrated preference for rapid innovation and team-centric thinking.
  • Demonstrated interest in driving or participating in beneficial change and innovation.

Complete details of the position as well as application instructions are available online.

 

E-mail
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Posted
2017-09-21