Position Description
Press MIT Press
Category
Marketing and Sales
Title
Senior Marketing Manager, Digital Media and Advertising

Description

Position Overview:

The Senior Marketing Manager, Digital Media and Advertising is responsible for shaping the digital marketing strategy of the Press and for expanding readership and raising the profile of MIT Press books and journals and the Press itself by developing, implementing, tracking, and optimizing international digital campaigns and digital and print advertising campaigns across all channels.   This position is also responsible for crafting a Press wide social media strategy.

Principal Duties and Responsibilities:

Reports directly to the Director of Marketing & Author Relations, manages the Books Marketing Designer and the Grassroots Marketing Coordinator, and works in concert with other marketing staff to identify cross publicity, social, and other marketing opportunities.

Establishes the strategy and implementation of an international advertising plan for all books, journals, and subscription products each season.

  • Schedules advertising program in magazines, appropriate journals both print and online as well as paid search engine and keyword advertising, banner and other digital advertising across multiple digital channels, and social media advertising such as Facebook and Google ads.

Plans and implements all external Books email and other digital campaigns to our newsletter subscribers (via MailChimp), develops a relationship with our subscribers, and creates goals to grow the email subscriber list and includes regular ROI tracking by campaign.

  • Develops a plan to continually grow email subscribers for all disciplines and groups, creates overall strategy for effective campaigns within each discipline and keeps the Directors of Marketing and Acquisitions abreast of campaigns that are deployed on a regular schedule.
  • Measures campaigns and looks continually for new digital opportunities to expand readership.  Develops analytics for all campaigns. Tracks ROI on individual campaigns including social media, traditional online ads, and email campaigns deployed through MailChimp.
  • Works with the Copywriter to create original copy for these communication using up to date best practices in email communication strategies.

Responsible for tracking the overall social media strategy for books and journals working closely with Books Publicity and Journals Marketing.

Responsible for setting and managing an annual budget.

Leading role in curating the website home page.

Manages and helps to develop and oversee a strategy for the Grassroots Marketing Coordinator who is responsible for executing campaigns reaching scholarly/professional audiences for Books and Journals.

Trains Journal’s editorial offices and Books authors on best practices in social media.

Works with the User Experience Designer, Marketing Managers, Textbook Marketing Manager, and the Publicity Managers to integrate best practices from direct marketing and social media efforts and taps those managers in planning integrated online / offline campaigns.

Qualifications & Skills:

Education: A bachelor's degree is required, preferably in marketing, business, or communications.

Experience: This position requires five years (+) work experience creating marketing content across all media, including web, social media, email, and print, preferably at a trade publisher or university press.

Familiarity and experience with MailChimp or another email clients.

Demonstrated proficiency with current and emerging social media and digital platforms.

Strong analytical and communication skills.

A demonstrated creative and innovative approach to work preferred, as is experience contributing to the creation of digital and print graphic content and overseeing the production of graphic materials and contributing to the overall website strategy.

To apply: visit the MIT Careers website, http://careers.mit.edu/ and search for job number 14759.

E-mail
Posted
2017-05-24