banner.upw2015

Toolkit

Resources and materials to help presses and others celebrate University Press Week 2015. 

Images and Collateral Files

Get files of the official UP Week 2015 logo, web banners, and the UP Week Poster and Bookmark.

UPW-Logo-2015

#ReadUP

We're using the hashtag #ReadUP to communicate the core of our mission: communicating valuable scholarship and writing on any topic you can imagine. (It's pronounced "Read up" to encomapass the entire AAUP community‚ not just U.P.'s!) Click for inspiration on how the tag can be effectively used across social media, at academic conferences and book fairs, and even in print marketing materials >

Author Outreach

Engage your press's authors in University Press Week! Check the resource page for ways to engage this important community >

Testimonials

We periodically collect testimonials on the importance of university presses and mission-driven publishers from scholars, authors, booksellers, policy makers, and university leadership. In 2015, we are proud and happy to share with you the words of one of our most respected journalists and commentators, Bill Moyers:

"My work as a journalist has been richly and continuously informed by the world of ideas offered by university presses over the years. I can't imagine the life of the mind in America today without them."

A wide collection of further testimonials from writers, scholars, and public figures can be read here and here. These words of support and celebration are useful reminders of the range and passion of our audiences, the depths of the needs and the breadth of the communities that our mission serves.


Bookstore Outreach

UP Task Force member Fred Nachbaur (Director, Fordham UP) offeres some sample materials for working with local or campus bookstores. Read more >

Influence Maps

First used in 2012, Press Influence Maps are a tool that can be used far beyond University Press Week. These innovative visualizations of your press's impact on the world are an effective way to show the value of a university press. Ideas and Instructions for Building Influence Maps >

NPR Underwriting

Tips and ideas to start a public radio underwriting campaign during University Press Week—or whenever you have an event, book, or topic of significant regional interest to promote! Read more >