Sunday, June 11, 2017
Small Press Workshop
Organizers: Jane Bunker, Director, Northwestern University Press; Justin Race, Director, University of Nevada Press; Dan Williams, Director, TCU Press
Each small press is unique in its successes, but all share the same challenges and frustrations: too many books and too few resources—time, money, and staff. This workshop offers strategies to help any small press get a lot from a little, starting with what the AAUP can offer small presses and how to find that information and make the most of it. You will also learn how to make your press visible and essential to your parent institution; how to organize personnel and workflow to maximize efficiency, including working with interns and choosing in-house or outsourcing for various steps in the workflow; how to garner national attention and publicity for your books; and what authors can gain by signing with a small press over a larger or commercial house. With so many hats to wear, this workshop hopes to show you how you can be the best haberdashery in town.
Design and Production Managers Roundtable: We still make beautiful books!
8:30 AM–4:00 PM
Organizers: AAUP Design & Production Committee (Chair: Melissa Bugbee Buchanan, University of Georgia Press)
The D&P Roundtable will bring together production managers and designers to engage with and propose solutions to the common problems facing design and production staff at university presses. The workshop will be participant-focused, with ample opportunity for junior staff to pose questions and senior staff to contribute wisdom. Topics to be covered include: design templates, working with freelancers, how to stay inspired, cost-saving strategies, printing and reprinting, project management, who does what in E/DP departments, and more!
Once participants have registered, some may be recruited to introduce topics in which they have a particular expertise or interest.
Directors Luncheon and Meeting
11:30 AM–3:15 PM
Organizers: Meredith Babb, Director, University Press of Florida; Donna Shear, Director, University of Nebraska Press
Join fellow directors for a networking lunch followed by small group discussions of common management issues and breakout discussions with colleagues from similar sized presses.
Marketing Workshop: Who Buys University Press Books? De-mystifying Sales Channels
Organizers: AAUP Marketing Committee (Chair: Bryan Shaffer, Purdue University Press)
This workshop will look into some of the popular sales channels that university presses engage, utilizing several guest speakers from multiple channels. A group discussion and networking period will close the workshop.
Potential Audience: Marketing and sales staff members, especially junior staff are welcome; however, persons from all publishing areas within a university press are welcome to this workshop, especially those not working in marketing/sales and have a curiosity about sales channels.
Chairs: Katie Luu, Journals Marketing Specialist, MIT Press and Emily Taylor, Journals Manager, Ohio State University Press
Panelists: Toni Gunnison, Journals Manager, University of Wisconsin Press; Dan Morgan, Publisher, University of California Press; Emily Taylor, Journals Manager, Ohio State University Press; Katie Yantzi, Journals Production Manager, University of Toronto Press
Join your Journals colleagues at this year’s action-packed Assembly! The theme for this year’s Assembly is “how to start a new journal” and part of the workshop will be devoted to a rousing conversation between our peers from small, midsize, and large UPs about their recent new journal projects and the challenges and lessons of starting new journals today. Audience participation will be strongly encouraged. We’ll also have ample opportunity for “speed networking” and splitting into small groups to discuss the various aspects of starting new journals and sharing the latest happenings at our own Presses.
Registration details: Registration is limited to representatives from AAUP member presses. Each AAUP member press may send 2 representatives. There is no charge to attend, but advance registration is required.