masthead.annualmeeting2016.revised

Collaboration Labs

Last year's Collaboration Labs were such a success, the 2016 Program Committee has decided to once again host hands-on discussion groups on a wide-variety of topics. Continuing our efforts to move away from one-directional panel presentations, these labs will be organized as workshops tasked with discussing a collaboration opportunity and developing a work-flow model to operationalize it.

The following Collaboration Labs have been confirmed for 2016. Look for complete descriptions in the meeting program, and select a preferred Lab when you register. 

 

Wednesday, June 1, 2016

12:00–1:30 PM Reimagining the University Press from Scratch, Part 1: A One‐Hour Business Plan Pre‐Meeting Webinar
Facilitator: John McAdam, Small Business Development Center Instructor, Wharton School, University of Pennsylvania

Individuals who plan to attend "Reimagining the University Press from Scratch, Part 2" and "Reimagining the University Press from Scratch, Part 3" are encouraged to watch the replay this webinar. Be sure to read John J. McAdam's foundational reading, "Publishing Industry Trends for Mastermind Discussion," prior to attending!

Watch a replay of "Reimagining the University Press from Scratch, Part 1" >

Can you start or refine a business plan for the modern university press in one hour? The author and our presenter, John McAdam, of The One‐Hour Business Plan (Wiley) will show you how! Publishers, get ready to leave this webinar with the confidence and tools to create your road map to success (for a business, service, or product launch) without spending a lot of money and time. At the end of this webinar, you will answer five essential questions for business planning success. These five questions include:

  • What are you offering? The leading foundation for any business model. Without an articulate and compelling value proposition, the rest of the business plan and business weakens.
  • Who are you selling to? New and existing methods of reaching your customer target market are challenged as well as your customer lists.
  • Who is your competition? Complete a competitor table from your customer’s perspective to earn more customers.
  • What are your next steps? Take control of your future by clarifying your future business milestones and the key action items that you will take to achieve them.
  • How much money will you make? While we might not complete your budget during our time allotment, you will understand how to build a stronger budget foundation by the end of this webinar.

Friday, June 16, 2016

Advocacy
Facilitators: Margy Avery, Executive Editor, Amherst College Press; Jill Rodgers, Subscription and Institutional Marketing Manager, MIT Press

Design Jam: Brainstorm Innovative Ideas by Focusing on the User
Facilitator: Alex Humphreys, Director, JSTOR Labs

Saturday, June 17, 2016

Reimagining the University Press from Scratch, Part 2: Mastermind Workshop on the Strengths, Weaknesses, Opportunities, and Threats (SWOT) in the University Press Industry
Facilitator: John McAdam, Small Business Development Center Instructor, Wharton School, University of Pennsylvania

Design and Production Roundtable
Facilitators: Nicole Hilton, XML Workflow Supervisor, University of Toronto Press; Janet Rossi, Production Manager, MIT Press

Reimagining the University Press from Scratch, Part 3: A One-Hour Business Plan Workshop
Facilitator: John McAdam, Small Business Development Center Instructor, Wharton School, University of Pennsylvania

Strategizing Non-Traditional Social Media
Facilitator: Bailey Morrison, Web and Digital Media Coordinator, University of Texas Press